Google Play's Best Apps and Games of 2023 in India

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The winners are in for Google Play’s Best of 2023 in India – our yearly awards to recognise the best apps and games on Google Play and the developers who bring them to life. A voice app helping non-native English speakers globally improve their proficiency in the language with AI-generated feedback, an ecommerce app catering to fashion choices of Gen Z users across the country including a special focus on non-metro cities, a social media app with a focus on safety and community building, and an action game truly customized for India – these are just some examples of the many innovations we are celebrating this year.In 2023, once again, we saw many new and exciting apps helping people through a range of critical needs, with self care, personal growth, and ecommerce apps dominating app innovations on our list this year. Gaming continued to see strong momentum in India, with more gamers from diverse pockets of the country joining the fold and immersing themselves in a wide array of titles across genres, including casual, sports, role-playing, and action.Many of these titles come from Indian developers. It gives us immense joy to see local developers of all sizes leverage the potential of reaching over 2.5 billion monthly active users in 190 markets on Google Play, and building winning solutions for India and the world.Titles and developers as part of Google Play’s Best of 2023 reflected some of the app and game innovation trends we saw emerge across the year. The most significant trend being the increasing use of AI by developers to build and offer enhanced user experiences. Benefits of this can be seen across categories such as learning, wellness, ecommerce, and more. Several of the local developers on our list this year have integrated AI into their offerings.